Huge Opportunities Emerging with Green Pest Control Franchises
Pestmaster is a green pest control franchise that offers integrated pest management (IPM) services. The Food and Agriculture Organization (FAO) of the United Nations defines IMP as “considering all available pest control techniques and other measures that discourage the development of pest populations, while minimizing risks to human health and the environment.”
Beyond giving you something to feel good about, our green pest control franchise model allows you to capitalize on growing demand for sustainable services and truly make a difference in the world. Today’s post runs down a few of the opportunities that come with operating a green pest control franchise.
Unprecedented Demand For Green Pest Control Franchise Services In 2020
Over the last decade, environmentalism has risen to the forefront of the zeitgeist, and it’s changing the way Americans value different products and services.
Today, the concept of sustainability is almost ubiquitous, appearing frequently in corporate strategy, consumer choices, manufacturing stipulations, and national policy. Now for the first time in history, eco-friendly services are not only profitable, but essential to compete in the pest control industry.
Consider the following research findings:
In a study of the effect that eco-friendly labeling had on seafood sales, researchers from the Marine Policy journal discovered that consumers were frequently willing to pay price premiums if they knew their purchase was supporting sustainability (Sun et al., 2017, p. 62). Eco-friendliness was not the only reason consumers purchased certain products, but it did give certain products a statistically significant edge over competitors without eco-friendly labels.
This study echoes findings published in a report by the New York University Center for Sustainable Business (CSB), which found a “massive shift in the last five years” towards sustainability spending. Analyzing purchasing data on over 71,000 products in 36 different categories, CSB found 50% of sales growth among consumer packaged goods (CPG) between 2013 and 2018 came from eco-friendly products, despite the fact that these products only accounted for 17% of the total market! In other words, the smaller minority of green products enjoyed the lion’s share of sales growth.
The same is true for consumer spending when it comes to services. In fact, according to a Nielson study, 73% of Millennial consumers are willing to spend more money on eco-friendly and sustainable services, like those offered by green pest control franchises.
The bottom line is that people are seeking green pest control franchise services in greater numbers than ever before, and they’re even willing to pay premiums for them.
Green Pest Control Companies Create Opportunities To Make A Difference
While it’s true that our green pest control franchise model will help you win business from the competition, money isn’t all that matters.
When you own a green pest control franchise that offers eco-friendly integrated pest management and vegetation control, you get to work every day knowing you’re helping build a better future for your loved ones.
Your work is promoting biodiversity, minimizing the spread of harmful chemicals, fighting against the contamination of water sources and the destruction of ecosystems, and supporting other eco-friendly businesses.
Learn More About Investing In A Green Pest Control Franchise
Visit the Pestmaster Franchise website or call 800-525-8866 to speak directly with a representative.
Sun, C. H. J., Chiang, F. S., Owens, M., & Squires, D. (2017). Will American consumers pay more for eco-friendly labeled canned tuna? Estimating US consumer demand for canned tuna varieties using scanner data. Marine Policy, 79, 62-69.Back