Keeping Your Pest Control Services Franchise Relevant in 2019
Today’s post highlights how the Pestmaster pest control services franchise generates more sales for owners by keeping them ahead of emerging trends in pest populations, technology, and consumer expectations.
Read on to learn why your current pest control services franchise is stuck behind the eight ball, and how Pestmaster can help.
Rising pest populations increase demand in 2019
Good news for pest control services franchise owners: the pest population is going to keep you relevant and profitable for years to come.
Here’s a few fast facts about rising pest populations, gleaned from Specialty Consultants’ latest report, A Strategic Analysis of the U.S. Structural Pest Control Industry:
Insect pest and rodent pressures are mounting. Pest control services franchises across the country had to significantly expand their offerings last year to control public health pests like mosquitoes. Service revenue from residential barriers treatments increased by 12.6%, generating an estimated $157.7 million this past year.
Bed bug revenues continue to climb. Nationwide, service revenue derived from controlling bed bugs increased by 6.6% from the previous year. At the time of publication, this brought total bed-bug related revenue to $611.2 million annually.
Termite treatments are needed all over the country. Researchers indicated that termite baits were used on 31.7% of post-construction termite jobs in America. That makes the US housing, construction, and remodeling markets huge sources of recurring revenue that remain consistent for the foreseeable future.
Clearly, rising pest populations are going to keep pest control services franchises busy for some time.
Still not convinced? You can find a full industry breakdown on our website.
Acknowledging the need for technological fluency
Though even “old school” pest control services franchises can stay afloat in the current market due to unprecedented consumer demand, top-level brands know that technological fluency is essential to maintain their competitive advantage.
According to Forbes, 84% of people trust an online review as much as a face-to-face, word of mouth recommendation made by a friend. That means that your online reviews can make or break your business.
At the most basic level, you’ll need to invest in your “digital footprint,” which includes your website, social media, and online citations in various directories and third-party review sites. In the “Information Age,” most people search the web for business reviews before booking a pest control services franchise, so owners need to start taking their online reputation seriously. Pestmaster franchisees don’t have to worry: our online and offline reputations are equally strong, with 5-star reviews on Facebook and Yelp, along with an A+ rating by the Better Business Bureau.
Likewise, our “digital storefront” (aka our website and social media) are top of the line. We frequently review and update these assets to ensure they meet ever-changing consumer standards. And don’t worry if this is all new to you: website management and online advertising are both covered in our training program.
Beyond the digital world, your consumers will expect you to keep up with technologies that make their lives easier. GPS, scheduling, billing, and other automation tools can greatly improve your workflow and help your pest control services franchise meet growing consumer demand.
Meeting eco-friendly expectations in 2019
Modern pest control services franchises are serving the “Green Generation.” According to a Nielsen global online study, 3 out of 4 Millennials say that “sustainability is a shopping priority.” If your company isn’t keeping up with eco-friendly practices, you lose business.
At Pestmaster, we are committed to seeking out cutting edge technologies and products that provide sustainable solutions to our clients’ pest problems. As part of our Integrated Pest Management methodology, we focus on habitat modifications, reducing food/water sources, and utilizing plant-based materials and reduced-risk pesticides. Learn more about our eco-friendly IPM practices here.
