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Keeping Your Pest Control Services Franchise Relevant in 2019

Keeping Your Pest Control Services Franchise Relevant in 2019

Today’s post highlights how the Pestmaster pest control services franchise generates more sales for owners by keeping them ahead of emerging trends in pest populations, technology, and consumer expectations.

Read on to learn why your current pest control services franchise is stuck behind the eight ball, and how Pestmaster can help.

Rising pest populations increase demand in 2019

Good news for pest control services franchise owners: the pest population is going to keep you relevant and profitable for years to come.

Here’s a few fast facts about rising pest populations, gleaned from Specialty Consultants’ latest report, A Strategic Analysis of the U.S. Structural Pest Control Industry:

Insect pest and rodent pressures are mounting. Pest control services franchises across the country had to significantly expand their offerings last year to control public health pests like mosquitoes. Service revenue from residential barriers treatments increased by 12.6%, generating an estimated $157.7 million this past year.

Bed bug revenues continue to climb. Nationwide, service revenue derived from controlling bed bugs increased by 6.6% from the previous year. At the time of publication, this brought total bed-bug related revenue to $611.2 million annually.

Termite treatments are needed all over the country. Researchers indicated that termite baits were used on 31.7% of post-construction termite jobs in America. That makes the US housing, construction, and remodeling markets huge sources of recurring revenue that remain consistent for the foreseeable future.

Clearly, rising pest populations are going to keep pest control services franchises busy for some time.

Still not convinced? You can find a full industry breakdown on our website.

Acknowledging the need for technological fluency

Though even “old school” pest control services franchises can stay afloat in the current market due to unprecedented consumer demand, top-level brands know that technological fluency is essential to maintain their competitive advantage.

According to Forbes, 84% of people trust an online review as much as a face-to-face, word of mouth recommendation made by a friend. That means that your online reviews can make or break your business.

At the most basic level, you’ll need to invest in your “digital footprint,” which includes your website, social media, and online citations in various directories and third-party review sites. In the “Information Age,” most people search the web for business reviews before booking a pest control services franchise, so owners need to start taking their online reputation seriously. Pestmaster franchisees don’t have to worry: our online and offline reputations are equally strong, with 5-star reviews on Facebook and Yelp, along with an A+ rating by the Better Business Bureau.

Likewise, our “digital storefront” (aka our website and social media) are top of the line. We frequently review and update these assets to ensure they meet ever-changing consumer standards. And don’t worry if this is all new to you: website management and online advertising are both covered in our training program.

Beyond the digital world, your consumers will expect you to keep up with technologies that make their lives easier. GPS, scheduling, billing, and other automation tools can greatly improve your workflow and help your pest control services franchise meet growing consumer demand.

Meeting eco-friendly expectations in 2019

Modern pest control services franchises are serving the “Green Generation.” According to a Nielsen global online study, 3 out of 4 Millennials say that “sustainability is a shopping priority.” If your company isn’t keeping up with eco-friendly practices, you lose business.

At Pestmaster, we are committed to seeking out cutting edge technologies and products that provide sustainable solutions to our clients’ pest problems. As part of our Integrated Pest Management methodology, we focus on habitat modifications, reducing food/water sources, and utilizing plant-based materials and reduced-risk pesticides. Learn more about our eco-friendly IPM practices here.

Learn more about starting a Pestmaster pest control services franchise

Visit  https://www.pestmasterfranchise.com/contact-us to learn more about our opportunity.

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Testimonials

Pestmaster is both an innovative and environmentally sensitive pest management services provider. With a unique, progressive, and extremely successful franchise business model, Pestmaster professionals provide state of the art, scientifically-based integrated pest management solutions for the most challenging pestiferous problems. Pestmaster, a 21st century organization that is leading the way in the fast growing pest management industry.

Dr. Stuart Mitchell | BCE

I’ve been in the industry for years and I can’t tell you just how valuable the Pestmaster franchise opportunity really is. I have much greater access to identifying and getting potent government contracts with the help and assistance from the corporate office. We would not be nearly as successful as we are today, had we not purchased a Pestmaster Franchise.

Wayne Holliday & Tommy Houk | Pestmaster® Services of Lake City & Gainesville, FL

In today’s pest control business environment, we all need some sort of competitive edge and Pestmaster has definitely given us the edge we needed to set us apart from the competition.

Bart Van Diepen | Pestmaster® Services of Northern San Diego, CA

Pestmaster® has been the best investment I’ve ever made in my life!

Barrett Alley | Pestmaster® Services of Kingston, NY

We had options, but if we hadn’t decided on a Pestmaster Services franchise, we could not have gone from just one to several employees in less than one year of purchasing the franchise. Without the franchise, we would not have known about the high-dollar pest control services opportunities such as West Point Academy and we would certainly not have become the successful contract bidder that we are today.

Paul Alley | Pestmaster® Services of Kingston, NY

I owned my own small pest control business for six years before I decided to buy a national brand franchise. The amount of business I was able to produce in those six years was doubled in just my first year with Pestmaster Services. Joining the Pestmaster brand was an excellent choice for me and for the future of my business.

Chris Nelson | Pestmaster® Services ®of Salt Lake City, UT
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